Welcome.
I'm Lyndsay.

 

Leadership Profile

AI product strategist and equity-centered leader with 15+ years building AI-enabled tools, digital platforms, and learning ecosystems that scale nationally and deliver measurable outcomes. Strong across all four leadership capabilities  (sensemaking, relating, visioning, inventing) with a proven ability to turn complex problems into innovative solutions. Recognized by colleagues as empathetic, creative, and a trusted truth-teller who inspires collaboration and trust in high-stakes environments. Currently completing MIT xPRO’s Executive Certificate in AI Strategy & Product Innovation, a program blending technical product development and strategic AI leadership to bridge innovation and impact. Combined with Stanford d.school Human-Centered Design training and deep experience in healthcare, policy, and nonprofit innovation, uniquely positioned to lead at the intersection of technology, health equity, and product design.

Areas of Expertise

• AI Product Development & Ethical Governance

• Human-Centered Design & UX Strategy

• Product Roadmaps & Agile Sprint Planning

• User Research & Continuous Feedback Loops

• Data-Driven Strategy & Analytics (Dashboards, SQL, Looker)

• Cross-Functional Leadership & Stakeholder Engagement

• Systems Thinking & Continuous Improvement

• AEO/GEO/LLMO optimization

• Technical Assistance Platforms & Learning Ecosystems

 

Product & Project Management Skills

• Agile & Scrum Methodologies

• Waterfall Project Management

• Lean Product Management

• xTeams Leadership Framework

• Systems Thinking

• Change Management & Stakeholder Engagement

• OKR / KPI Development & Tracking

• User Story Mapping & Requirements Gathering

• Risk & Dependency Management

Technical Skills

• AI & Automation: Apify, Custom GPTs, ChatGPT, Claude, GumLoop, Make, n8n, NotebookLM, String, Perplexity, Zapier

• Analytics & Data: Airtable, SQL-style querying, Looker dashboards, Google Sheets/Excel modeling, mixed-methods analysis

• Design & UX: Human-Centered Design, Figma, Adobe Creative Suite, Canva, Lovable

• Product & Platforms: Salesforce, Microsoft Dynamics 365, LMS systems (Canvas, Blackboard, Coassemble), Articulate 360, Wix, WordPress

• Collaboration Tools: Asana, BaseCamp Jira, Monday.com, Slack, Teams

• CMS & E-commerce: Squarespace, Shopify, Stripe, Magento, PayPal integration

Education & Certifications

• MIT xPRO Executive Certificate in AI Strategy & Product Innovation (Anticipated 11/2025) Integrated Program: Six-month journey blending technical product development with AI strategy and leadership.

  • Designing & Building AI Products and Services: Technical expertise in developing and scaling AI-powered tools.

  • AI Strategy & Leadership Program: Strategic frameworks for adoption, governance, and transformation.
     

• Stanford d.school (Hasso Plattner Institute of Design): Designing for Social Impact (2019), Design Bootcamp (2019)

• Master of Health Policy & Administration, University of Southern Maine

• Bachelor of Arts, Women’s Studies & Philosophy, Simmons University

• Wellstone Academy Training: Grassroots Organizing & Leadership
   

Professional Experience

Power to Decide – Remote
Director of Instructional Design & Enablement | 2025 – Present

• Built and launched an AI-powered misinformation detection and provider support tool Social Signal, that processes thousands of videos weekly across TikTok, YouTube, Reddit, and Instagram.

•  Partnered with engineers, clinicians, and policy experts to design and deploy LLM-powered tools, translating user research into technical requirements and iterative releases. 

• Designed human-in-the-loop workflows that improved gray-area classification accuracy by 19% (from 71% baseline to ~90%), cut provider content response times by 3x, and embedded dashboards to track adoption, accuracy, and provider satisfaction.

• Designed and deployed internal GPTs trained on trusted SRH sources and aligned with Bedsider’s brand voice to ensure clinical accuracy, cultural responsiveness, and tone consistency. 

• Reduced content review cycles from weeks to days, strengthened provider-facing resources, and established a reusable framework of ethical and technical guardrails for domain-specific GPT deployments in healthcare.

• Pioneered AEO/GEO strategy for health communications, ensuring Bedsider’s clinical content is discoverable and trustworthy in an AI-driven search environment. 

• Developed playbooks and piloted workflows aligning SRH messaging with how large language models surface information, positioning Bedsider as an early mover in adapting to the next wave of digital discovery.

• Led Agile sprints with developers, policy experts, and clinical partners; managed feature prioritization using impact/effort frameworks.

•  Established success metrics and continuous feedback loops to validate product-market fit, inform iterative feature releases, and strengthen provider adoption.

• Created organizational AI governance frameworks and an AI use policy to ensure responsible, ethical deployment. 

• Trained staff across departments on AI tools and best practices, and led adoption and change management initiatives that built confidence, reduced risk, and accelerated organization-wide innovation.
   

Director of Instructional Design | 2019 – 2025

• Designed and scaled national learning platforms serving 5,000+ users annually; embedded UX and Human-Centered Design (HCD) principles to drive 95% satisfaction and improve time-to-productivity.

• Built technical assistance ecosystems and peer learning communities, expanding adoption across grassroots and state-based partners.

• Conducted user interviews, usability testing, and continuous feedback cycles to shape product requirements and refine design.

• Collaborated cross-functionally to integrate policy, communications, and clinical expertise into scalable curricula, toolkits, and resources.

• Established performance metrics and dashboards to monitor adoption and engagement; leveraged insights to guide roadmaps and demonstrate ROI.

• Secured multi-year renewals and investment by presenting measurable outcomes to leadership and partners.

National Academy for State Health Policy – Remote
Policy Analyst | 2015 – 2019

• Designed digital policy hubs, toolkits, and learning frameworks under CMS, HRSA, CDC, and HealthHIV contracts.

• Facilitated multi-state policy academies, embedding user voice into product design for state health agencies.

• Conducted evaluations and environmental scans to surface cross-state trends and inform design of scalable solutions.

• Supported oversight of $300M+ in federal healthcare investments, producing insights that strengthened program sustainability.

Maine Health Management Coalition – Portland, ME
Project Coordinator | 2013 – 2015

• Coordinated Maine’s $33M State Innovation Model (SIM) grant, ensuring compliance and data-driven reporting.

• Facilitated workgroups addressing payment reform, telehealth, and behavioral health integration, aligning state efforts with national policy priorities.

• Built dashboards and reporting tools translating provider data into actionable insights for state leaders.

University of Southern Maine – Portland, ME
Director, Women’s Resource Center | 2006 – 2013

• Led strategic planning and program delivery for a center serving 3,000+ students and community members annually.

• Designed survivor-centered, trauma-informed initiatives that strengthened institutional response to gender equity issues.

• Supervised and mentored 20+ staff and volunteers, building inclusive leadership pipelines.

• Secured multi-year grant renewals by demonstrating measurable outcomes to funders.

Planned Parenthood of Northern New England – Maine
Grassroots Organizer | 2004 – 2006

• Led statewide grassroots mobilization campaigns advancing reproductive rights and health equity.

• Designed advocacy messaging, trained volunteers, and tracked legislation to inform rapid response.

• Expanded volunteer base and campaign visibility by building engagement systems.